Action Shoes a 1000 crore division of trendy footwear, is the flagship company of Action Group. Action shoes is the market leader and the most renowned company for manufacturing performance sport shoes to semi-formal and formal footwear. Ultimate in design, comfort, and fit, Action product is the manifestation of our high standards of workmanship and have access to latest technology.

The reputed business conglomerates Zee networks, Action and Odeon builders, together formed Suncity with a mission to offer every conceivable facility to enhance the quality of living. With projects covering 5000 acres and investment of 10,000 Crore, Suncity has become one of the leading real estate developer of the country. Today, Suncity Projects has emerged to provide “International Quality Housing, Leisure and Entertainment” at affordable prices.

Action Group entered into a joint venture with Microtek, the world leader in computer peripherals in the year 1986. A 1000 Crore division, Action Group started to manufacture computer monitors (colored/mono), speakers, keyboards, mouse, motherboard, UPS, cases, spikes, suppressor etc. under the brand name, Microtek. Later on Microtek extended its product line and started making Inverters, making its presence in the power back up segment.

ISO 9002 certified company, Microtek has become the country’s largest manufactures of computer peripherals and inverters. Today it has five manufacturing Plants, more than 20 branch offices, 250 distributors and over 2500 strong dealers Besides its own showrooms

Located at Daman, API Chemicals & Plasticizers manufactures PVC compound, DOP, DBP, DOA and DIDP etc. The group has also implemented forward integration strategy by opening ACTION EXCLUSIVE STORES all over India with the ultimate objective to realize additional profit potential.

Action group has also stepped into the Health Care sector and has recently opened Action Medical institute in Delhi. The mission is to set up an institute for providing world class integrated health facilities to all sections of the society. At the same time, it maintains high standard of ethical practice and professional competency.

DOME technology ensures Optimal Moisture Content from the Wood Chip stage until the Final Product/Panel. The Technology maintains an Optimal Moisture level resulting in a Balanced Construction with Core Compactness lending High Internal Bonding Strength. Hence, a strong, dimensionally stable warp-free panel.